THE Drinks Bakery has signed a deal to sell its Drinks Biscuits range in 230 branches of up-market grocer Waitrose.
Andy Murray, who founded his business in 2016, already supplies his biscuits to more than 250 outlets, including Claridge’s, Liberty, and Selfridges.
The deal will allow Murray to double the size of his company, which exports its products to countries including Canada, the United Arab Emirates, and the United States.
The biscuits are produced in the Highlands and are made with cheeses supplied by Edinburgh-based cheesemonger IJ Mellis.
Murray shot to fame in 2018 when Dragons’ Den stars Peter Jones and Deborah Meaden invested in his business.
Murray said: “I keep having to pinch myself that this is all really happening – it’s going to be fantastic to see our Drinks Bakery range on the Waitrose shelves and online.
“We’ve been working hard to grow the brand over the [past] few years and this news is a massive step-change for the business.”
He added: “I’m a lifelong foodie and, growing up, my mum would make her own savoury snacks to pair with the aperitifs she and dad would enjoy.
“My vision in founding this company was to raise the bar on the common savoury snack and create thoughtful and delicious snacks to match and complement different drinks, from wine and whisky to gin and craft beer, to mention just a few.”
Jones said: “The Drinks Bakery is one of the best brands I’ve ever seen in the den, and Waitrose is a perfect match for Andy’s delicious Drinks Biscuits.”
Meaden added: “I always knew that Andy’s passion and vision would attract the best retailers.
“Drinks Biscuits are fabulous products and I have no doubt that they will quickly become a favourite among discerning Waitrose customers.”
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