Global invite to businesses to Discover Scotland

Scottish tourism and events businesses can book their place to connect with tour operators and travel agents from key international markets next year. Registrations for the national tourism organisation’s Discover Scotland: Reconnect 2022 virtual event opened today, December 1, providing an exclusive opportunity for Scottish businesses to promote Scotland as a destination and exhibit their…

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Campaign drives interest in North East 250

INTEREST in the North East 250 driving route has shifted up a gear following an online marketing campaign. The number of times pages were viewed on the North East 250 website accelerated from fewer than 8,000 in the month before the first phase of the campaign began to nearly 120,000 during the campaign’s final month.…

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Coasts and waters calendar seeks photographs

BUDDING photographers are being asked to submit their coasts and waters pictures to a competition being run by Scottish Natural Heritage (SNH). The agency is making a calendar to mark “Scotland’s Year of Coasts & Waters”, a marketing campaign run by VisitScotland and other public bodies. SNH said that the calendar will help to continue…

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Mission to Europe aims to boost Scottish tourism

Scottish tourism businesses will seek to strengthen Scotland’s position in European visitor markets at the national tourism organisation’s second pan-European travel trade mission. The Scotland workshop, organised by VisitScotland, will bring together 40 Scottish suppliers and up to 40 representatives of key travel organisations from different European markets. Taking place in Frankfurt, Germany, from 26…

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New campaign and website are Made In Hawick

Scottish rugby stars Stuart Hogg and Darcy Graham are back in their hometown of Hawick to help celebrate all things ‘Made in Hawick’ and launch a new website which promotes the town’s world class products. The Made in Hawick campaign and new website – www.madeinhawick.com – is a partnership between several leading manufacturers in the…

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World Cup is coming to Scotland this weekend

The countdown is on for the action-packed Mercedes-Benz UCI Fort William Mountain Bike World Cup as over 20,000 fans are set to descend on the Scottish Highlands this weekend. The multi award-winning event will take place on Saturday and Sunday, June 1-2 at Britain’s most famous downhill course. Now celebrating its 18th year, the adrenaline-filled…

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New bid to bring European visitors to Scotland

Scottish tourism businesses will seek to strengthen Scotland’s position in European visitor markets at the national tourism organisation’s first ever pan-European travel trade mission. The Scotland workshop, organised by VisitScotland, will bring together 40 Scottish suppliers and up to 40 representatives of key travel organisations from different European markets. Taking place in Amsterdam, Netherlands, from…

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Year-round tourism is the key to growth

Scotland’s hoteliers have been urged to further embrace technology and industry collaboration to bring in a greater numbers of international visitors. Doing so would successfully extend the booking season, attendees at a summit in Edinburgh hosted by the Expedia Group, the online travel platform, were told. Speakers from VisitScotland, Marketing Edinburgh and the Edinburgh Hotels…

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Scottish social tourism project gives struggling families a break

We all deserve a holiday from time to time, yet there are many Scottish families who struggle to afford even a short break. The numbers make for unhappy reading: over one in three people in Scotland are unable to take a holiday and over 250,000 children live in relative poverty. Thankfully, a nationwide project coordinated…

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