Letterbox vase maker Potr seals Bloom & Wild deal

A SCOTTISH couple who designed a vase that can fit through a letterbox has won a contract from one of Europe’s biggest online flower delivery companies.

Potr, which was founded by former Dyson engineer Andrew Flynn and marketing expert Eilidh Cunningham, has signed the deal with Wild & Bloom.

Cunningham and Flynn contacted Wild & Bloom in August 2021 and spent 18 months perfecting the design for the reusable folding vase.

More than 200 versions of the letterbox vase were considered before the final design was chosen.

“Like all of our projects, this just started with simple, paper, origami prototypes,” explained Flynn.

“This forces us to use as little material as possible, to make sure the product is as sustainable as it is beautiful and practical.

“Often when people send flowers to friends, loved ones or colleagues, they might not know whether that person has the right-sized and shaped vase.

“Our flat-packed design ensures the recipient has a perfectly suited vase on arrival with their flowers – all with the convenience of a letterbox delivery. ”

Cunningham added: “We’re proud of what we’ve achieved so far, but this feels like the start of a new phase and having access to so many new customers could be a game-changer.

“Being rubber-stamped by Bloom & Wild gives us a huge seal of approval that there is demand for our approach to sustainable design.

“This has given us the confidence to open doors on a global scale; we are now targeting the United States and Japan – the home of Potr’s origami inspiration – where we’re currently speaking to potential retail partners about our range of self-watering pots and believe there is a real appetite for our products.”

Potr rose to fame three years ago when it launched “the world’s first self-watering origami plant pot”.

The company received £100,000 of funding from the Scottish Edge competition and won the contest’s net zero prize.

Evelyn McDonald, chief executive at Scottish Edge, said: “Against tough competition, Andrew and Eilidh impressed the judging panel not just with their unique product design and well thought out route to market, but also with the business’ strong circular values.

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