Scotch Whisky gets protected legal recognition from New Zealand

Scotland’s national drink has secured enhanced legal protection form down under, to protect its brand name. The Scotch Whisky Association’s application to register ‘Scotch Whisky’ as a Geographical Indication (GI) has been successful in New Zealand. This recognition means the term ‘Scotch Whisky’ can only be used on whisky produced in Scotland in accordance with…

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Unique blend of whiskies is a real Dutch of class

A unique blend of Scotch and Dutch whisky has been released. Edinburgh-based Fusion Whisky said its new Winter Queen whisky celebrates the story and honours the memory of Elizabeth Stuart, who was born in Fife in 1596, but spent most of her life in The Hague. It is the first blend of Scotch and Dutch…

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Outlander effect gives Scottish attractions a dramatic rise in visitors

Visitor numbers to Scottish tourist attractions have risen for the fifth successive year – and part of the success is down to hit TV show Outlander. The Association of Scottish Visitor Attractions has revealed that visits to itsmember sites rose dramatically in 2017. Analysis of statistics submitted by 232 member sites for the annual Visitor…

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Scotch whisky industry was worth £4.36billion over the last 12 months

Scotland’s global whisky exports have increased in volume and value over the past 12 months. HMRC data released by the Scotch Whisky Association shows that industry was worth £4.36 billion in 2017 – up £356m compared with 2016. Global Scotch exports grew by 1.6% in volume and 8.9% in value, with 1.23bn bottles shipped. Exports…

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Scotland fights back against the counterfeits in China

Scotch whisky’s trademark has been renewed in China until 2028. The Scotch whisky industry has renewed its trademark in the far east for another decade, to help in order to protect future growth of the industry. Karen Betts, chief executive of industry body the Scotch Whisky Association (SWA), revealed the news when she accompanied Prime…

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