Macallan’s new film shows how whisky comes to life

The Macallan has released a new film, which brings to life key moments of decision making in the history of the brand. The documentary is currently being communicated to travellers at key Asian airports via a mixture of still and video advertising. Highlighting the story of two key decisive turning points in the brand’s history,…

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Latest Macallan folio series now in boutiques

The next instalment in the Macallan’s iconic series that celebrates the classic advertising campaigns of the brand is now on sale in Macallan Boutiques at London Heathrow, Dubai and Taiwan Taoyuan airports. The fifth release from The Macallan Archival Series highlights an advert featuring the tale of a ‘Luggy Bonnet’ with the words ‘Keep this…

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The Macallan launches Concept Number 2

The Macallan Concept Number 2 has been launched in Dubai. Edrington Global Travel Retail and Dubai Duty Free have partnered to deliver a month-long global exclusive launch for The Macallan Concept Number 2. The Macallan Concept Number 2 is the second release in the Concept Series – a travel retail exclusive collection which fuses the…

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Sherry is just the tip of the iceberg at The Macallan

Peter Ranscombe probes the use of sherry casks by one of Speyside’s best known distilleries. ONE word more than any other characterises our national drink – sherry. You spot it on labels, you see it on adverts, you even read it in tasting notes. Yet “sherry” covers a multitude of bases when it comes to…

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The Macallan opens its first boutique in Asia

The Macallan has opened its first whisky boutique in Asia. The plush shop is et within Terminal Two at Taipei Taoyuan International Airport, Taiwan. ​​​​As a ‘home away from home’ the luxury boutique offers guests the chance to discover and purchase some of the most prestigious whiskies, including expressions from the Fine and Rare collection,…

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A pair of antique single cask whisky releases

An independent Scotch whisky firm has unveiled two antique single cask releases under its Xtra Old Particular Black Series. Award-winning family business Douglas Laing & Co, which recently announced its acquisition of Strathearn Distillery in Perthshire, sas the two latest XOP Black bottlings ‘represent perhaps the two most iconic whisky regions – Islay and Speyside…

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Macallan Millennium Decanter could go for £25,000

A dram that’s regularly voted as one of the world’s most sought-after and desirable whiskies is going to auction next month. The Macallan Millennium Decanter-50 year old-1949 is to be offered at Bonhams Christmas Whisky Sale in Edinburgh on Wednesday, 10 December carries a pre-sale estimate of £23,000-25,000. The whisky was distilled in January 1949,…

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New way to enter ballots to obtain rare Macallans

The Macallan has created an easier way for its customers to enter ballots to buy its limited edition whiskies. At present, customers can sign up to receive a newsletter from the firm. A spokesman said: ‘We are excited to introduce our brand new The Macallan Account, giving you access to enter our whisky ballots. You…

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Making the expensive drams available to all

Cheaper By The Dram recently released its first two bottles of whisky to the public, splitting over £1300 of fine and rare whisky into 41 individual drams. Whisky drinkers can buy them online and they will then be delivered to their door. Cheaper By The Dram splits fine and rare bottles of whisky into individual…

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Rare cask of The Macallan going to auction in Hong Kong

A rare 30-year-old cask of The Macallan is going to auction next month. Bonhams in Hong Kong is selling the whisky sherry hogshead cask from the famed Macallan Distillery (estimate: £356,089-£455,003) as part of its Fine & Rare Wine and Whisky Sale on 15 November. Distilled in May 1989 and never since been moved from…

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