A Scotch whisky firm has today revealed its Big Peat Feis Ile 2018 limited edition – and they’re convinced it will be stuck on its purchasers.
Douglas Laing & Co, the family firm behind the Remarkable Regional Malts range, has produced just 3000 bottles of the new award-winning Islay Malt Scotch Whisky, which is bottled at 48% alcohol strength and offered without colouring or chill-filtration, ensuring the end result captures the full expectation of Islay.
Last year, Big Peat’s Feis Ile commemorative bottling featured the faces of over 300 of his friends from all over the world and the innovation theme reaches new heights with this latest release.
Included in each gift tube are a number of illustrated decals, inviting the purchaser to decorate and personalise their own individual pack in a fun factor that is believed to be a first for the industry.
The decorative sticker designs include iconic Islay landmarks, Whisky symbols and Big Peat himself. Consumers are incentivised to share images of their creations via social media using #MyBigPeat, for a chance to win a Taste of Islay hamper.
Cara Laing, director of whisky and third generation in her family’s business, said: ‘We regard Big Peat a feisty gentleman of great character and depth, and whilst his particularly peated Islay Malt is revered and merits the utmost respect, he (and we) don’t take ourselves too seriously.
‘This latest limited edition demonstrates Douglas Laing and Big Peat’s flair for innovation and fun as we encourage whisky drinkers around the world to enjoy a taste of Islay and its legendary Feis Ile while they let their creative juices flow as they design their own bottle of Big Peat!’
Big Peat Feis Ile 2018 limited edition is available from May from specialist Scotch Whisky retailers globally, at an expected retail price of £49.99.
The Remarkable Regional Malts brand encompasses The Epicurean from the Lowlands, Timorous Beastie (Highlands), Scallywag (Speyside), The Gauldrons (Campbeltown), Rock Oyster (Islands), and Big Peat from Islay.