Supermarket boost for Scots seafood firm

Leading Scottish seafood company, Loch Fyne Oysters, has been given a boost after expanding its supermarket deal with Waitrose & Partners.

Salmon lovers will now be able to buy the prestigious, traditional hand-sliced Bradan Orach smoked salmon at almost 130 stores across the UK.

The award-winning traditional Highland salmon adds to Waitrose’s offering of Loch Fyne oysters and mussels produced by the Argyll-based seafood specialist.

Cameron Brown, managing director at Loch Fyne Oysters, said: ‘The fact that Bradan Orach smoked salmon is now available in Waitrose stores across the country is incredibly exciting for us for a number of reasons.

‘We’re very proud to expand upon our existing partnership with Waitrose, which follows strong sales results since introducing our world-renowned seafood to the retailer in 2018.

‘Furthermore, the craft of preparing and hand-slicing this exquisite cut of fish is a real learned skill, which offers future job creation and training opportunities at our rural base in Argyll. We are particularly excited about the new business opportunities we are accessing in export markets with our artisanal products, notably the USA.’

Bradan Orach, ‘golden salmon’ in Gaelic, is a smoked Scottish salmon that has been produced in the traditional Highland manner in small batch; after being dry cured with salt only, the fish is smoked for longer than usual in traditional kilns fired by shavings from retired Scotch whisky casks, infusing a full and rich flavour.

Each fillet is then traditionally hand-sliced before being sealed for freshness. Bradan Orach was a winner of the Great Taste Awards 2019 with one star, and the winner of the Fish & Seafood category of the Scotland Food and Drink Excellence Awards 2018.

Since the launch of Loch Fyne’s successful partnership with Waitrose just over a year ago, when Loch Fyne products went into 60 stores, stockists have more than doubled since as a result of the demand .

In addition to gracing the menus of premium hotels and Michelin starred restaurants worldwide, Loch Fyne Oysters’ seafood is stocked in luxury retailers including Selfridges and is served at Formula One racing events as well as Champions League Finals.

Loch Fyne Oysters began farming oysters in the pristine waters of Loch Fyne on the west coast of Scotland over 40 years ago and since then has been recognised worldwide as producers of fine seafood with a sustainable conscience.

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