Food on the go with a traditional Scottish baker

Scottish food brand Paterson’s is taking food-to-go snacking to a new level with the launch of their new Fruity & Filling Oat Bars.

Representing a twist on a traditional flapjack, Paterson’s Oat Bars are vegan friendly and palm oil free, whilst containing only 170 calories per bar. Handmade in Scotland with real fruit pieces, the oat bars are available in two varieties: Raspberry & Apple and Blueberry & Cranberry.

Paterson’s Oat Bars are launched upon increased consumer demand for individual snack bars, with 2/3 of consumers enjoying a cereal or snack bar multiple times a week and 3/4 of consumers regularly trying new snack bars, making the cereal and snack bar market the second largest sub-category within sweet biscuits (Mintel, 2018).

Jonathan Guild, brand manager at Paterson’s said: ‘Here at Paterson’s we have a long history of delivering tradition with a twist and our Oat Bars do exactly that – a delicious vegan friendly and palm oil free snack, which are high in fibre and contain less than 2.5% saturated fat.

‘In a time pressured and busy world, consumer demand for new individually wrapped snack bars continues to grow, and Paterson’s Oat Bars are the ideal solution, delivering quality, provenance and environmental sustainability. We love our new Oat Bars and we can’t wait to share these delicious treats with the nation.’

Paterson’s was established in 1895 when John and Isabella Paterson started selling home baked oatcakes in the Royal Burgh of Rutherglen.

Paterson Arran is still a privately-owned Scottish company operating from two sites: The Royal Burgh Bakery in Livingston, West Lothian, and The Old Mill, Lamlash, Isle of Arran.