Award-winning Canadian fashion designer Cheri Milaney is offering women of Edinburgh a new way to shop.
Cheri Milaney, from Vancouver, settled in Edinburgh after falling in love with the city and is delighted to be able to offer her collection to women in the city of all shapes and sizes through her unique styling events in her Morningside home.
Specialising in creating unique, creative, luxury pieces for real women, Cheri strives to enhance her customers’ best features with flattering silhouettes. Understanding the and wants and frustrations of the busy shopper in an online age, the styling events are a truly exclusive and personal experience.
She said: ‘My mother was from Edinburgh so I’m delighted to be here. My aim is to make fashion available for everyone. Women who are a size 6 and a size 16 will be able to wear the same garment.
‘All my pieces are created from scratch from Italian materials and they all have a bit of stretch in them. I’m not selling fast fashion. My clothes may be a bit more expensive but if you buy a piece from me, it’s an investment and will last you for many years to come.’
The events are a chance for woman to socialise, eat and drink and receive one-on-one advice on how to dress. There will be pieces ready to try and Cheri’s next collection will be available to pre-order.
Cheri is inspired heavily by Italian culture and regular trips to Italy are used in inspiration for each collection. The process Cheri uses to create her garments is also one that is highly popular in Italy and that is where everything is made. The pieces are all made from scratch from a yarn stage and processed on knitting machines rather than the simpler cut and sew method. This ensures that the clothes are 100% unique. Cheri also designs her own silk prints as well as customising the colour dye lots and works with novelty eco fur.
When guests are welcomed into her home they could be stepping into the home of a grand Italian Contessa. With stunning ornate furniture and classic oil paintings, some of which have been created by Cheri herself, it really is an experience to behold.
‘I want women who step into my home to be as comfortable as possible so they can really enjoy the experience,’ she says. ‘My collection is designed to buy as items and, at the events, I will be on hand to give one-on-one styling advice to my guests.’
The Cheri Milaney label has been distributed throughout the finest boutiques in Canada and the United States and the designer counts some of Canada’s biggest celebrities and TV personalities as fans. Her collections are now being brought directly to the woman of Edinburgh.
In June, Cheri will be showcasing her Autumn line. The exclusive events are normally only available through invitation but Scottish Field readers have the chance to attend by contacting her directly on email@example.com or call 0131 466 9398. You can also visit the Facebook and Instagram pages.
Scottish Field readers who book an event for June, will be granted 10% off their order in the night.
Click HERE to find out more about Cheri and her work and to visit her online store if you can’t make an event.