Whisky firm Well pleased with new sponsorship deal

A Scotch whisky distillery is on the ball after it announced a new two-year partnership with a Scottish football club.

Tullibardine has announced a two-year sponsorship deal with Motherwell Football Club. A first for the club, the deal sees Tullibardine become the official whisky partner and official club partner of the Fir Park club.

Motherwell were beaten finalists in Saturday’s Scottish Cup, and the league cup.

As part of the deal, Motherwell FC’s Millennium Suite bar will be branded and stocked with a range of Tullibardine’s exceptional single malts. This extends to the club’s player of the month award where each winner will be presented with a bottle of Tullibardine to mark their achievement.

The sponsorship agreement kicks off this season in a deal that runs until 2020.

John Torrance, distillery manager at Tullibardine, said: ‘We are delighted to be working with Motherwell FC as their official whisky partner and official club partner.

‘We’re looking forward to introducing Tullibardine at Fir Park and given Motherwell’s success this season, there is no better time to be coming on board.’

Suzanne Reid, head of commercial and marketing at Motherwell FC, said: ‘We’re thrilled to welcome Tullibardine to Motherwell FC as our official whisky partner and official club partner.

‘Tullibardine shares our passion for football and the desire to give our fans a fantastic experience. We’re looking forward to the opportunities this partnership will bring.’