Open in time for Christmas and Chinese New Year, The Aberfeldy pop-up store at Terminal 1 in Taiwan Taoyuan International Airport, will house one of the most exclusive ranges of Aberfeldy single malt Scotch whisky ever to be seen.
This includes a collection of duty-free exclusives, as well as gift packs.
The store will also offer shoppers the opportunity to personalise limited-edition bottles with a unique golden wax-dipping service – perfect for gifting a loved one or as a treat to yourself!
Open until the end of February 2020, the new store offers shoppers the rare chance to delve into the rich history of Aberfeldy. At its heart is an unmissable golden waterfall feature that represents the Pitilie Burn – the highland malt’s natural water source laced with alluvial gold, giving Aberfeldy’s its title of ‘The Golden Dram’.
Taking centre stage are two duty-free exclusives, Aberfeldy 16 Years Old and Aberfeldy 21 Years Old.
Both expressions are initially matured in a combination of first fill bourbon casks, refill casks and rechar casks before being filled into ex-Madeira Wine Casks for up to 12 months before bottling. Finishing in ex-Madeira Wine Casks create the perfect balance of flavour between Aberfeldy’s rich character and the sweet notes of Madeira.
For that added special personal touch, every purchase of Aberfeldy 16 Years Old or Aberfeldy 21 Years Old from the Madeira Cask Range includes the unique experience of having the bottle hand-dipped in golden wax before the purchaser’s very eyes, before finishing off with the lucky recipient’s initials embossed into the golden wax – a most exquisite gift for the whisky lover in your life.
Julie Witherden, marketing director, Bacardi Global Travel Retail, said: ‘44.8 million people travel through Taiwan Taoyuan International Airport annually each month, with gifting front of mind for many, so we wanted to create a really special airport experience that offers a personal touch.
‘Every purchase of our Aberfeldy duty-free exclusives, includes a golden wax-dipping service with initial embossing, perfect for gifting a loved one, colleague or as a treat to yourself. Aberfeldy is the fastest growing single malt in Global Travel Retail and we want to offer consumers fantastic brand experiences on their travels that they’ll remember long after they’ve left the airport.’
Aberfeldy 16YO Madeira Cask is presented in a luxurious Gold Bar gift tin, the gold bar is limited in Taiwan Taoyuan International Airport. A design inspired by the Pitilie Burn, the source of water for the Aberfeldy distillery, renowned for its alluvial deposits of gold. The tin features embossed hallmarks that share key elements of the Aberfeldy story, including the water source and gold deposits, the oak barrels of the ageing process and bees as the symbol of the malt’s unique character and rare, honeyed notes.
The rich, honeyed flavour of Aberfeldy is accentuated by the madeira cask. The soft notes of Honey are freshened with citrus and delicate tones of baked apples, richly spiced with cinnamon and creamy vanilla. This whisky won the IWSR Gold Outstanding Medal in 2019.
Aberfeldy 21 Years Old Festival Pack – exclusive to duty free (70cl) is presented in a luxurious festival golden gifting pack.
Richly textured and complex whisky with notes of ripe fig baked in honey. There is a hint of walnut oil and a snap of dark chocolate