Whyte & Mackay are giving fans the chance to win a rare bottle of 50 Year Old blended Scotch whisky estimated to be worth £5000 each.
The award-winning whisky makers are releasing the extremely rare liquid as part of their ongoing 175th birthday celebrations.
Instead of selling the rare bottles through retailers, Whyte & Mackay wanted to use it as an opportunity to thank fans for their loyalty with a surprising ‘money can’t buy’ promotion.
The campaign will give shoppers the chance to win one of 1,500 50cl bottles through a nationwide on bottle promotion on 70cl and 1ltr bottles of their regular blended scotch whisky. Each promotional bottle label includes a unique code which, when uploaded online, will allow consumers to enter into a monthly draw. (T&Cs apply)
Ruairi Perry, head of blended whisky brands, said: ‘We’ve been making award winning whisky since 1844 and this expression is, by far, the most complex and amazing blend we’ve ever bottled.
‘It’s extremely rare to find a 50 year old blended whisky of this calibre. It’s new territory for us as whisky makers. We wanted to celebrate 175 years with those that enjoy Whyte & Mackay. It’s only available to shoppers that enter the competition.
‘We’re incredibly proud to be able to share this special-edition whisky and look forward to a further 175 years of whisky-making from Glasgow.’
The prestigious spirit has been matured in a unique assemblage of the finest Bourbon barrels, first and second fill Matusalem sherry butts, a Tawny Port Pipe and finally in ex-30 years old ‘Apostoles’ sherry butts from the bodegas of Gonzalez Byass in Jerez de la Frontera, Spain.
Bottled at natural colour and cask strength 44.6% vol, the Whyte & Mackay Rare 50 Year Old was awarded ‘Gold outstanding’ at the International Wine & Spirit Competition 2019.
Their release of this rare 50 Year Old comes as part of a very busy birthday year for Whyte & Mackay. Earlier in 2019, they unveiled a new look bottle and launched Whyte & Mackay Light – a premium spirit drink at 21.5% ABV – after recognising a gap in the ‘low and no’ market when it came to spirit drinks.
The activity is supported by a tongue-in-cheek, national media campaign across the UK, with ads reading ‘You look like you would fancy a 50-year-old’ across print, online and out of home.
Promotional bottles of Whyte & Mackay are in stores nationwide now, with consumers able to enter online until 31 December 2019.