From healthy eating to fitness goals, this time of year is known for inspiring people to change something in their lives for the better.
With most resolutions relating to appearance, a study has almost a quarter (17%) of Edinburghers spend up to one hour per day feeling self-conscious about their looks – which equates to 106 days a year!
The research, commissioned by SmileDirectClub, the industry pioneer and first direct-to-consumer medtech platform for transforming smiles, noted that nationwide Gen Z spends a staggering 36 minutes per day (8.4 days per year) worrying about their looks, which is 44% higher than the national average (25 minutes).
Meanwhile, baby boomers (55+) feel the most confident above any generation, with 60% of boomers rating their self-esteem as six or higher on a scale of one to ten. 63% of respondents under the age of 55 are not so self-assured, rating their confidence as six or lower on the same scale.
Looking at specific features people in Edinburgh feel most self-conscious about, almost a third of those surveyed [30%] list their teeth as their biggest bugbear, followed by hair [23%], and their noses[16%]. Over half [56%] admit they tackle their insecurity by smiling with their mouth closed.
Top Things Edinburghers feel self-conscious about
Facial hair [16%]
Kay Oswald, President of International at SmileDirectClub, said: “It’s disheartening to learn how many people are struggling with their confidence and self-image on a day-to-day basis. Overcoming negative perceptions of ourselves is a vital step to transforming our lives and positively impacting our place in the world. SmileDirectClub is honoured to help people rediscover their confidence through affordable and convenient access to a straighter, brighter smile.”
Interestingly, the study revealed that more than a third [38%] said that smiling has the power to instantly make them feel better. Perhaps this is why 54% say they would smile back at a stranger, no matter how out of the ordinary or awkward the situation. Edinburghers also voted Julia Robert’s [32%] smile as their favourite, followed by Cheryl Cole [30%], Kylie Minogue [21%], Michelle Keegan [18%] and Holly Willoughby [14%].
However, with a smile, must come a frown; according to the survey, being told to smile more was highlighted as the number one thing to make somebody scowl [38%], closely followed by receiving the wrong takeaway [30%], looking at finances [27%], the Monday morning commute to work [18%] and their football team losing a game [16%].