RESIDENTS in the North of Scotland are being encouraged to discover “what’s on their doorstep” as Inverness’s hotels report brighter figures amid the covid gloom.
Chris Taylor, regional leadership director at national tourism marketing agency VisitScotland, said: “Right now, we are encouraging local people in the Highlands to discover what’s on their doorstep, in line with current government guidance.
“This is the perfect time for them to treat themselves to some amazing food or an overnight stay, whilst helping to support tourism in its time of need.”
His comments came as Inverness Hotels Association highlighted the latest visitor numbers.
Inverness reported room occupancy levels of 70.7% in October, compared with 26.9% in Glagsow and 30% in Edinburgh’s three-star sector.
Emmanuel Moine, chairman of Inverness Hotels Association, believes that “where travel guidance allows, the city will be a safe and attractive option for visitors this winter and into the first quarter of 2021”.
He added: “The hotels in Inverness did a great deal, very early, to make sure visitors felt safe and able to enjoy everything the city and the Highlands has to offer.
“Obviously, although the Highlands is a very big area, geographically, the population is relatively small and this has given people confidence to come here.
“The visitor trends show that covid-19, and restrictions, have clearly affected consumer confidence Scotland-wide, but we have been very fortunate to be able to still welcome people to the city.
“Inverness remains a very good choice for short breaks and trips and we look forward to seeing people safely over the coming weeks.”
Read more stories about how Scotland’s businesses are copying with the coronavirus restrictions on Scottish Field’s news pages.
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