Brexit, a global slowdown, and confusion over fuel type have caused a sharp fall in the number of drivers opting to buy a new, rather than used, car in Scotland.
The research, by Close Brothers Motor Finance, found that 41% of drivers will opt for a new car, down from 46% last year.
The Britain Under the Bonnet report looks at consumers’ attitudes and car buying behaviours – along with views from dealerships across the country – to give a comprehensive view of the UK’s motor industry in 2019.
Brexit was a key factor that had dampened consumers’ appetite. 53% of drivers said Brexit had had a negative impact on their plans to buy a car in the next three years, with one in five (19%) drivers said they were more likely to delay buying a car as a consequence. In addition, almost one in 10 (9%) said they were more likely to avoid manufacturers that have talked about leaving the UK.
Unsurprisingly then, the report found that Brexit was now seen as a threat for half (50%) of car dealers, double that of six months previously (26%).
Uncertainty around fuel type was another factor impacting decision-making this year. 19% of drivers in Scotland said they were put off buying a car in 2019 because of their confusion about fuel type. Almost one in four diesel drivers nationwide (24%) said they were put off because they were unclear about what the costs will be to own a diesel car in the future.
Despite the challenges, when surveying dealers about the year ahead the vast majority (93%) said they remained confident about business prospects. Two thirds of dealers (68%) could point to specific opportunities for their business in the months ahead. For nearly a quarter (24%), maintaining the stability of the business was the reason to be confident about the immediate future. One in five (19%) said they had experienced an increased demand for particular models (up from 6% the previous quarter).
Just 4% of dealers said they had concerns about an economic downturn (down from 14% six months previously), suggesting a positive outlook for the future beyond Brexit.
Rebecca McNeil, chief executive officer at Close Brothers Motor Finance said: ‘The motor industry is a cornerstone of the British economy, and in these unprecedented economic times it is no surprise to see the industry experiencing a number of challenges. All eyes are on Westminster as we wait in hope of a satisfactory resolution to the ongoing uncertainty.
‘However, out of this period of change, rather than just treading water, a huge proportion of dealers are spotting opportunities and capitalising on them. We’re seeing a number of dealers responding to the increased demand for used vehicles, while others are embracing the trends towards alternative fuel vehicles.
‘Overall, the vast majority of dealers feel confident, and can see the possibilities that exist beyond Brexit.
‘In uncertain times and with a high pace of change in technology, consumers are looking now more than ever to speak to experienced professionals on the forecourt. For our dealers, staying on top of the latest trends and developments will be key to attracting and retaining customers.’
The figures in this report are based on Close Brothers Motor Finance’s own data, a telephone survey of over 200 UK car dealers undertaken between November and December 2018, and on a consumer survey of over 2,000 UK drivers, weighted to be nationally representative. The survey was conducted in November 2018 by Censuswide.
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