The Macallan Archival Series is turning back the clock as it celebrates the period when it was taken to a wider audience for the first time.
Folio 4 remembers the legendary advertising campaigns of the 1970s, 1980s and 1990s that brought The Macallan to the public’s attention outside of Scotland.
It features an advertisement including a Strathspey composed by James Scott Skinner (1843-1927). The ad notes that Skinner, The Strathspey King, was moved to music by the lilting flavour and melting resonances of a tumbler of his favourite malt whisky – The Macallan.
The ad, small but groundbreaking, was the first instance of musical notation displayed on a page of British newspaper, The Times, and quite possibly in the advertising of any whisky.
The original campaigns were led by creative director, David Holmes, and copywriter, Nick Salaman, in collaboration with The Macallan.
The fourth release from the 24-part collection, Folio 4 focuses on the advert with the simple catchphrase: ‘The Macallan. The Malt.’
The ballot for this limited release is now open for registrations.
Those interested in securing a bottle, should click HERE and complete the ballot entry information before 11.59pm on 22 April.
The Macallan Folio 4 is priced at £250.00 (70cl) excluding delivery and the final price will be subject to local taxes and duties related to the delivery destination.