A Scotch whisky is giving away 120,000 limited edition glasses.
Whyte & Mackay is distributing the receptacles with their 70cl of Whyte & Mackay Triple Matured Blended Scotch Whisky throughout the UK, as part of their Funny as Folk campaign.
The on-pack promotion gives consumers the chance to collect one of four bespoke whisky glasses, each featuring a funny one-liner, including the ‘never brings a bottle but always takes a drink’, ‘I’ll just take a wee one’, ‘always appears when the whisky comes out’ or ‘well, if you’re having one…’ glass, making it a must-buy for blended scotch whisky drinkers.
The limited-edition bottles are available now, across the UK, in Tesco, Asda, Morrisons and Co-op stores.
The giveaway is part of Whyte & Mackay’s Funny as Folk campaign, which sees them celebrate the everyday funny people of the UK. As part of the campaign, the brand became named sponsors of the Whyte & Mackay Glasgow International Comedy Festival and Lead Sponsors of Comedy at the Edinburgh Festival Fringe’s Underbelly.
The Underbelly partnership which saw the blended Scotch brand launch the Surprisingly Smooth Fringe Bar in the heart of Bristo Square. In it, they built the Roaring Review Booth – a specially built booth which resembled an old comedy club, where festivalgoers could review Fringe shows for a chance to win Whyte & Mackay prizes.
Ruairi Perry, head of blended whisky brands, said: ‘Through our Funny as Folk campaign, we’ve been sharing a dram good laugh with people throughout the UK – from grassroots comedians, to Fringe festival attendees and audiences at home.
‘Which is why we decided to toast a busy year by giving away these limited-edition glasses with bottles of our award-winning Whyte & Mackay bottles. The quippy one-liners depict characters every consumer can relate to, making them a must-buy, either for the home cabinet or a humorous gift.’
Whyte & Mackay’s on-pack giveaway comes shortly after both their Whyte & Mackay Triple Matured Blended Scotch and Whyte & Mackay 13 Year Old were awarded Gold Medal status at the International Spirits Challenge (ISC) 2018.
The accolade from the ISC is regarded to be the most respected and sought after in the drinks industry, due to the stringent nature of the judging process.
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