THE world’s biggest Scotch whisky brand will go on sale in paper bottles from next year.
Johnnie Walker has unveiled what it bills as the world’s first plastic-free, paper-based spirits bottle.
The bottle is made from sustainable-sourced wood and can be recycled after it’s been used.
Ewan Andrew, chief sustainability officer at Diageo, the company that makes Johnnie Walker, said: “We’re proud to have created this world first.”
Diageo has launched a packaging company called Pulpex with management firm Pilot Lite to develop the packaging further.
Pulpex will work with other companies – including Pepsi and Unilever, the owner of Ben & Jerry’s ice cream, Colman’s mustard and PG Tips tea – to expand the use of the packaging.
News of the packaging comes just days after a paper wine bottle was unveiled by Frugalpac, with Scottish wine merchant Woodwinters becoming the first to stock it.
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