Whisky lovers throughout the world are celebrating their love of a dram through a unique celebration of innovative, interactive and engaging whisky serves.
The Macallan has announced the launch of The World’s Best Scotch Experiences, marking the love of a dram around the world.
Through this series, viewers will be provided a never-before-seen look into some of the world’s most unique whisky experiences co-created with like-minded partners, showcasing their craft for creating multi-sensorial guest experiences.
Created in collaboration with culinary and mixology tastemakers, The World’s Best Scotch Experiences aims to showcase the most elevated Macallan experiences from Manhattan to Mexico City and beyond through a unique video series.
From a four-course tasting menu, to an immersive, table-side cocktail creation, The World’s Best Scotch Experiences will leave guests with sensational memories that can never be replicated and will provide viewers with a behind the scenes look at these remarkable creations.
Guests will be able to sip whisky from a 3D printed serving vessel, enjoy cocktails that will transport them to the Spanish forests where the story of
The Macallan begins through handmade casks, sit table-side for an immersive cocktail experience over an iconic revolving dance floor and more. Each experience is truly unique and tailored between The Macallan and the tastemakers.
Every moment highlighted on The World’s Best Scotch Experiences features an innovative chef or bartender at the height of their craft, demonstrating their talents paired with unique stories. Each detail, from the sourcing of ingredients to glassware has been carefully curated to ensure every part of the experience reflects the outstanding quality and distinctive character found in The Macallan.
Alexis Calero, Key City and Spiritual Homes Manager at The Macallan, said: ‘As the leading single malt Scotch whisky, we strive to lead the way when it comes to new, immersive experiences, which in turn creates memorable moments and long lasting success for The Macallan.
‘Through The World’s Best Scotch Experiences series, we were able to create and collaborate with chefs and mixologists that share the same passion we have for creating unique experiences and memories that bring The Macallan to life in an unforgettable way.’
Consumers around the world will be able to try The World’s Best Scotch Experiences across six key cities including New York, Chicago, Toronto, Miami, Los Angeles and Mexico City.
To view all of The World’s Best Scotch Experiences, viewers can tune into US Macallan YouTube, Facebook, Instagram and follow along with the hashtag #DestinationMacallan, to view short, documentary-style films.