Is your favourite Scottish dish one of the most tagged on Instagram?
Whether you’re planning your next globetrotting trip or simply deciding on what to have for dinner, Gousto, the leading British recipe box company, have mapped 353 of the world’s most iconic foods.
Using a unique scoring system combining Instagram hashtag data with search volume data from Google Adwords, they’ve discovered the most popular regional delicacies in each continent – and also the dishes that deserve more recognition!
The meal kit retailer has dug through 150 million hashtags on Instagram to rank a total of 353 dishes from around the world in order of popularity, and also found Scotland’s leading dishes.
They are: Haggis – 142,000 posts; Wild Salmon – 7,020 posts; Oats – 1,477 posts; Arbroath Smokie – 1,246 posts; Shetland Lamb – 691 posts; Orkney Beef – 55 posts.
Three Scots favourites also appeared in the UK’s 10 Most Instagrammed Regional Dishes:
They are: Haggis – Scotland – 142,000 posts; Stilton – Derbyshire – 51,386 posts; Cornish Pasty – Cornwall – 28,700 posts; Wild Salmon – Scotland – 7,020 posts; Cumberland Sausage – Cumberland – 4,921 posts; Forced Rhubarb – Yorkshire – 4,354 posts; Wensleydale Cheese – Yorkshire – 2467 posts; Kentish Ale- Kent – 2344 posts; Whitstable Oysters – Kent – 1504 posts; Oats – Scotland – 1,477 posts.
Based on the findings of the study, a spokesperson from Gousto said: ‘Our hardworking Food Team at Gousto scour the country for the best British ingredients to use in our recipes.
‘Something we’re really proud of in our recipe kits is the mix of British produce and exciting ingredients from all around the world.
‘The study has shown that whilst we already enjoy a wide range world foods, there are still some fascinating world cuisines that are underrepresented. It’s time to shine a light on these delicious cuisines to help spread the word!’
Worldwide, the top food favourites are: Pizza – New York, USA – 37,900,000 posts; Hamburger (Texas, USA) – 35,000,000 posts; Sushi (Tokyo, Japan) – 23,600,000 posts; Steak (Idaho, USA) – 10,200,000 posts; Macarons (Paris, France) – 5,000,000 posts; Pho (Hanoi, Vietnam) – 2,700,000 posts; Lamb (Colorado, USA) – 2,300,000 posts; Fried Chicken (Mississippi, USA) – 2,100,000 posts; Pesto (Genoa, Italy) – 1,700,000 posts; Poke (Hawaii, North America) – 1,500,000 posts.
Dishes from the US feature heavily in the list, with the New York pizza slice topping the list with just under 38 million hashtag mentions. The all-American hamburger takes second place, with a juicy 35 million hashtag mentions.
When it comes to ingredients, it’s interesting to see fish featuring in two out of the 10 most iconic dishes, with Japanese staple Sushi and Hawaiian dish Poke taking 3rd and 10th place respectively.
The seriously Instagram-friendly Macaron was the only sweet treat that made the cut. These pastel-hued delights feature in over 5 million Instagram posts.
European dishes account for 9% of the insta-worthy dishes in the list. It’s clear that Europe is home to some incredible foods, but which ones are the most iconic of all? Haggis featured at 14th.
Cheese features heavily on European top 20 list, with a combined total of 11,891,857 posts tagged with these European classics.
Retro classic Fondue and après ski favorite Raclette are two of the most instagrammable dishes on the list. It’s clear that Europe does in fact ‘dig the dairy’, with positions 3 through to 6 taken up by delicious, stringy melty cheese.
Austria, Belgium, Switzerland and France each have two dishes which made the top 20 list, with a combined total of 7 million mentions, making them the most insta-famous European foodie nations.
For more details visit https://www.gousto.co.uk/blog/the-worlds-most-iconic-dishes