They say everyone’s a critic but now Edinburgh Fringe attendees can make it official.
The aptly named Whyte & Mackay Roaring Review Booth is a pop up build in Underbelly, Bristo Square, where punters can share their honest Fringe reviews on camera for a chance to win prizes throughout August.
And they will be recording review videos today and tomorrow from 4pm at Bristo Square.
To celebrate their title as Underbelly’s 2018 Lead Sponsors of Comedy, the award-winning whisky brand is welcoming Fringe fans to visit the Whyte & Mackay Surprisingly Smooth Fringe Bar to enjoy a dram and new cocktail serve, the Whyte & Mackay Ball. The bar will be open 10am–4am every day until Monday 27 August.
At the heart of the bar will be the Roaring Review Booth, an eye-catching pop-up where customers can give their true reviews of Fringe 2018 shows – the good, the bad and the dram funny.
The booth has been designed to feel like an old school comedy club, with a brick wall backdrop, red velvet curtains, warm stage lighting and a stool and microphone in place for self-styled critics to have their say.
On selected dates, Whyte & Mackay staff will be on site offering dozens of prizes in exchange for roaring reviews – from Fringe shows to complimentary Whyte & Mackay Ball cocktails.
There will also be a bespoke gif booth in place for punters to upload their reviews directly onto their social channels, tagging Whyte & Mackay to be in with a chance of winning. The funniest reviews will be shared across the brand’s social channels throughout the festival.
Ruairi Perry, head of blended whisky brands at Whyte & Mackay, said: ‘With over 55,000 performances taking place during the iconic Edinburgh Festival Fringe, there are sure to be a lot of opinions – hit or miss – so we want to hear what the public really thinks of the shows in our Roaring Review Booth.
‘We might be Underbelly’s Lead Sponsors of Comedy this year, but we know there’s nothing as funny as folk – which is why we’re encouraging festival punters to visit our Surprisingly Smooth Fringe Bar to enjoy our new cocktail, the Whyte & Mackay Ball, before giving the booth a try. The funnier the review, the more chance you have of winning some Fringe-themed Whyte & Mackay prizes. So, tell us, what’s so funny?’
Mary Gleeson, head of brand partnerships at Underbelly, said: ‘We’re thrilled to have Whyte & Mackay on board as this year’s comedy sponsors – they’re a brand synonymous with supporting grassroots comedy, which is something hugely important to us.
‘The Roaring Review Booth is sure to keep the laughs rolling throughout the Edinburgh Fringe and we’re excited to hear how everyone is enjoying this year’s programme over a dram in their Surprisingly Smooth Fringe Bar.’
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